There is great emphasis on improving the marketing techniques which are used by organizations in the modern world. One of the tools that has been on the rise in the market is White Label Digital Signage. In a way, if you are an entrepreneur, a marketing agency or an IT solutions provider, to name a few, creating your own branded digital signage solution can be a great way to find a new source of income and to increase your market share.
What Is White Label Digital Signage?
White label digital signage also refers to the ability of an organization to take a ready-made digital signage software solution and give it a new look so that it appears to have been developed by the organization itself. Rather than building a product from the ground, an organization can utilize a fully functional, rich in features, application and market it under its own label. This will allow you to offer high-quality digital signage solutions without the need for developing complex software.
Benefits of White Label Digital Signage
1. Faster Market Entry
It may take several months or even years when one decides to develop their own unique digital signage software. White label solutions are very useful for entering the new market because they do not require any coding and testing of the software.
2. Cost-Effective Solution
Developing software from scratch is capital intensive mainly because it needs developers, designers, and IT support personnel. These costs are never incurred in a white label approach which in turn enables you to provide a high-end product at a relatively cheap price.
3. Branding Opportunities
White label digital signage software allows one to brand the platform with your organization’s logo, brand color, and additional features. This increases brand awareness and helps to gain clients’ trust because they can see your name on a good solution.
4. Recurring Revenue Stream
Most of the white label digital signage solutions work on a subscription basis and this can be a good source of income for you. You can also monetize them by charging the clients for the access, subscription to their support, and other services that may include content development and editing.
5. Scalability
This comes as a sign of relief, especially as your business expands since a white label digital signage platform can grow with your business. For both SMBs and enterprises, it is possible to add new services without significant changes to the IT architecture.
How to Get Started with White Label Digital Signage
Step 1: Choose the Right Digital Signage Software Provider
Choosing the right digital signage software service provider is very important. You should focus on the platform with good reviews, friendly customer service, and the ability to make changes.
Step 2: Customize and Brand the Software
After you have selected the provider, you should proceed with the branding of the software to reflect the company’s image. Be wise while choosing the appearance of the platform; it should resemble your business atmosphere.
Step 3: Develop a Pricing Strategy
Decide how you will set the cost of your digital signage services. This may include the price of the software license, cost of installation and other recurrent expenses that may be incurred in the process.
Step 4: Market Your Services
It is also important that you market your white label digital signage solution to the market using websites, social networks and direct sell. Emphasize convenience, affordability, and the option to brand the product as per the customer’s preference.
Step 5: Offer Ongoing Support
One of the crucial aspects of the company’s success is the provision of proper customer service. Make sure that all your clients are trained on how to operate the digital signage and also provide them with technical support in case of any issue as well as ensure that they are frequently updated.
Conclusion
The introduction of white label digital signage is a great opportunity for companies that want to start in the field of digital marketing and technologies. Thus, using an already developed digital signage software, you can introduce your business, make money, and create value for your clients without the need to build a software application. For those interested in expanding their businesses, it is high time to get to know more about white label digital signage.
