If you are looking for a way to promote your brand and boost sales, postcard marketing can be the right choice. It is versatile and you can use them in different ways to grow your brand.
In this article, we are going to list the different ways to market your business with postcard printing.
- Promotional Handouts
Handing out custom postcard printing is one of the most affordable ways for brands to reach out to their potential customers. By using them, you can increase brand awareness, advertise events, promotions, and more by handing out postcards in high-traffic areas, especially the places that are frequented by your customers.
- Bag Stuffers and Retail Box
Adding a physical branded postcard in the checkout bags or product shipments is an excellent way to facilitate return business. Mailing postcards will serve as a reminder of your brand and for online business will leave your clients with a lasting, tangible impression of the company.
- Appointment Reminder Cards
Low no-show rates by sending out postcards reminding them of future appointment times and dates. Your target customers are more likely to be busy and if you send out reminder cards will help in increasing the odds to make it to their appointment and reduce the inconvenience of rescheduling.
- Menu
Postcard printing and mailing is excellent ways to display daily specials or food. Change them as required for advertising happy hour deals, upcoming events, and new menu items.
If your bar or restaurant offers weekly pint night or trivia, promote using them using postcards for visitors so that they can carry them with them when they leave. When you do so, it will help gain repeat business and improve event attendance.
- Leave-Behinds
With leave-behinds help in building and strengthening new business and customer relationships. It can leave a lasting impression when you hand them out to your clients after meeting them.
They have the potential to help influence the ultimate decision-making procedure and serve as a reminder of what your business does and who you are.
- Thank You Postcards
You might have received thank you postcards from a business or organization. It feels great as a customer to receive one. When you send them out, it is a great opportunity for someone to tell how much you actually value them. If they are contributed, money or time to your cause or business, it shows how much you can actually appreciate them.
It is a small gesture, which will go a long way with the customers. In case the customer feels appreciated, they will buy your products or service again.
- Restaurant Check Holders
A new trend is emerging in higher-end casual restaurants, where the traditional bulky check holder is being replaced with a branded postcard and a sleek paper clip. This innovative approach adds a touch of sophistication and style to the dining experience.
- Direct Mail
Our Direct Mail service is a robust tool designed to connect with past, current, and prospective clients effectively.
Choose the postcard size that best suits your needs, and send them to a curated mailing list of the individuals and businesses you wish to target. This targeted marketing approach is highly effective for reaching specific demographics, allowing you to tailor your message to resonate with your intended audience.
- Coupon Cards
Retain a steady stream of new clients by utilizing coupon cards. Businesses in the service industry, such as salons, restaurants, spas, and hotels, can leverage postcards as a means to provide clients with promotional discounts for their subsequent visits. These postcards can be handed out during the clients’ initial visit, ensuring an enticing incentive that encourages their return and fosters customer loyalty.
- EDDM
EDDM offers a convenient and budget-friendly mail solution that allows you to specifically target neighbourhoods that may house your ideal customer base. With EDDM, you can design captivating custom advertisements on high-quality, larger-sized postcards and select the specific mailing routes for your campaign’s delivery. This strategic approach ensures that your message reaches the right audience, maximizing the effectiveness of your marketing efforts.
