Introduction
Live events and conferences thrive on energy, connection, and engagement—and nothing sparks interaction like a social wall. These real-time digital displays showcase social media posts from attendees, speakers, sponsors, and brands, creating a dynamic loop of interaction that fuels buzz during your event.
Here are the top 5 ways to use social walls effectively at your next live event or conference.
1. Boost Real-Time Engagement with Hashtag Campaigns
Encourage attendees to post using a branded hashtag (e.g. #FutureTechConf or #LevelUp2025). A social wall instantly pulls in those posts from Instagram, Twitter (X), LinkedIn, and more, displaying them live on big screens around the venue.
📢 Pro Tip: Promote your hashtag before and during the event in welcome emails, presentations, and signage to drive participation.
💡 Why it works: People love seeing themselves on the big screen—it creates excitement, FOMO, and free promotion.
2. Showcase Speaker & Sponsor Highlights
Use your social wall to highlight:
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Live tweets from keynote speakers
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Sponsored content or branded shoutouts
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Behind-the-scenes photos shared by your team
You can even preload content in case your speakers aren’t active on social media.
🎤 Idea: Create a “Speaker Spotlight” feed that cycles through social posts, bios, or quotes related to each session.
✅ Bonus: Sponsors get premium visibility on the wall, making it a great sponsorship benefit!
3. Display User-Generated Content in Break Areas or Expo Zones
Set up social walls in lounges, halls, or exhibitor areas to keep the event vibe alive between sessions. Attendees can scroll through a visual stream of content while grabbing coffee or visiting booths.
📸 UGC examples to display:
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Attendee selfies and group photos
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Live polls or Q&A
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Booth check-ins or product demos
🚀 Why it matters: It creates a sense of shared experience and keeps attendees engaged during downtime.
4. Use Social Walls as Gamification Tools
Turn your social wall into an interactive experience. Run contests like:
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📷 Photo challenges (“Post your team selfie with #XYZconf2025”)
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🧠 Trivia answers posted on social
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🏆 Leaderboard of top contributors or influencers
Use the wall to track and display entries in real-time, driving friendly competition.
🏅 Tip: Offer small prizes or public shoutouts to increase participation.
5. Repurpose Content Post-Event for Marketing
The content displayed on your social wall becomes a goldmine after the event. Use it to:
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Create recap videos or highlight reels
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Feature attendee quotes on your website
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Share testimonials for next year’s promotion
📁 Many social wall tools let you download the feed or embed it on a website after the event is over.
💼 Long-term value: It extends the life of your event content and reinforces social proof.
Final Thoughts
Social walls do more than just look cool—they connect people, fuel content creation, and make your event memorable both online and offline. Whether you’re running a tech summit, corporate conference, or a hybrid trade show, they’re a must-have engagement tool.
🎯 Need help picking the right social wall tool or planning your hashtag campaign? I can help you compare platforms or even draft messaging templates to promote your wall effectively.
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